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Book reviewsDate: 10/05/2006
In this book, Leonardo has managed to demystify the web, explaining even complex concepts and methodologies in language that is at once easy to understand, amusing and highly original. I would recommend it to anyone who wants to set up their own online business.
Marina D'Urzo
Portal & Design Manager, 3 Italia Date: 14/05/2006
One word covers it: fantastic!
Silvia Stodulkova
Community Manager, Ducati Motor Holding Spa Date: 17/05/2006
A really interesting book that succeeds in dealing simply and clearly with a subject that not everyone finds easy to get their head round.
Ivana Piazza
Date: 19/05/2006
It reads like an adventure story yet it’s as thorough as a work by Kotler. Also of interest if you want to understand more about the development of advertising in general, and not just about the we .
Marco Piasentin
MF3 Data: 17/06/2006
A great book that helps you to approach business in the right way .
Data: 03/08/2006
Hi, Leo. I read your book and really liked it. The content is interesting in itself, as is your take on it .
Data: 14/08/2006
Simple, practical and direct, it gets to the heart of the matter without being blown off-course by theories that have been done to death elsewhere. It helped me get to grips with more than I would ever have imagined. Nowadays, I browse sites with a more critical eye ...
Michele Marino
Data: 013/09/2006
I would say that, with this book, you’ve really hit the target you set for yourself in the introduction. Its 200 pages are stuffed with questions and analyses that have become important guidelines for me and my team as we look again at some of the web marketing strategies we have been applying to our core business .
Attilio De Marchi Presidente Euro Sharm Real Estate Investment & Service L.t.d.
Data: 014/09/2006
’s also useful right from the get-go. The description of the various phases you need to pass through in order to create a properly thought-out web-based business is clear and easy to apply to the real world. A really interesting book.
Luigi Casalatina
Data: 03/11/2006
What can I say about Leonardo’s book? I had my doubts to begin with, because I thought it could turn out to be just another technical tome about the web, with the usual 300 pages that leave you pretty much where you started. But that is certainly not the case with this excellent book! Practical examples, case studies and exercises all abound, and web analytics is explained with great clarity. To my mind, it’s definitely the best Italian book to come out so far about web marketing
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All rigts reserved - Leonardo Bellini | |||||
