BOOK

Are you using the internet in the most profitable way possible for your business? Can you work out which online advert will be the most effective in reaching your intended target? How do you calculate the return-on-investment (ROI) for your online business? This book does not claim to provide you with answers that are guaranteed to work in all circumstances, or infallible methods – rather it aims to encourage you to think more clearly about the web, to come up with your own questions and ideas on a range of aspects relating to the business you do online – or, to put it another way, how the web can help your business.

Author

With his schooling behind him, and a degree in Electronic Engineering from the University of Florence to his name, Leonardo Bellini completed an Executive MBA at Milan’s famed Politecnico in 2003. He has been working with the internet, marketing and online communications since 1999. After a period spent at Fuji Electric in Tokyo, he was appointed to positions with leading Italian fixed and mobile telecoms companies (Italtel, Omnitel Vodafone) and internet service providers. He was responsible for the Omnitel 2000 web portal, and has been involved in e-business development at Matrix-Virgilio for several years.

 

Target market

To those who - out of curiosity or interest, or for personal or professional reasons - want to set up an online business (or are in the process of doing so) in a structured way through an approach oriented towards maximizing the return on investment.

resources

Resources such as documents and news archive are available on this booksite, even if only in italian language.

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